Quick verdict
⚡ Bottom line: If you're a small business, blogger, freelancer, or indie developer — use PolicyFlyer. It's free, instant, and requires no account. If you're an enterprise running multiple sites with complex compliance needs across 30+ jurisdictions, consider Termly or iubenda's paid plans.
The full comparison table
| Feature | PolicyFlyer ✦ | Termly | iubenda | GetTerms | FreePrivacyPolicy |
|---|---|---|---|---|---|
| Price | Free forever | $10–$29/mo | €27–€129/yr | $8–$19/mo | Free + paid |
| Account required? | ✗ Never | ✓ Required | ✓ Required | ✓ Required | ✓ Required |
| AI-generated (not template) | ✓ Yes | ✗ Templates | ✗ Templates | ✗ Templates | ✗ Templates |
| Addresses GDPR requirements | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes | Partial |
| Addresses CCPA requirements | ✓ Yes | ✓ Yes | ✓ Yes | Partial | Partial |
| Privacy Policy (free) | ✓ Free | Limited free | Paid only | Limited free | ✓ Free |
| Terms of Service (free) | ✓ Free | Paid only | Paid only | Paid only | Limited |
| Cookie Policy (free) | ✓ Free | Paid only | Paid only | Paid only | Paid only |
| Plain English output | ✓ Yes | Partial | Legal jargon | Partial | Partial |
| Generation time | ~60 seconds | 5–10 min | 5–15 min | 5–10 min | 3–5 min |
| Cookie consent banner | ✗ Not yet | ✓ Yes (paid) | ✓ Yes (paid) | ✗ No | ✗ No |
| Best for | Small sites, solo founders, bloggers | Larger businesses, agencies | European businesses, SaaS | Simple sites | Basic free policy |
Pricing accurate as of April 2025. All competitor information verified from their public pricing pages.
Detailed breakdown — tool by tool
PolicyFlyer is an AI-powered generator that writes a custom Privacy Policy, Terms of Service, and Cookie Policy based on your specific business details — not a generic template. The entire process takes under 60 seconds and requires zero account creation.
Unlike every other tool on this list, PolicyFlyer doesn't capture your email, doesn't add you to a marketing list, and doesn't lock features behind a subscription. You generate your policy and leave. That's it.
Pros
- Completely free — no paid tiers
- No account or email required ever
- AI-written, not fill-in-the-blank template
- All 3 documents free (Privacy, ToS, Cookie)
- Designed to address GDPR & CCPA requirements
- Plain English — actually readable
- 60-second generation time
- Works for any platform or CMS
Cons
- No hosted policy URL (download only)
- No cookie consent banner (yet)
- No automatic policy updates
- Not ideal for enterprise/complex compliance
Termly is one of the most established privacy policy tools, used by over 2 million businesses. It offers a comprehensive compliance platform including cookie consent banners, privacy policy hosting, and coverage of 30+ privacy laws. It's a serious tool for serious compliance needs.
The free tier exists but is heavily limited — most useful features require a paid plan. Account creation is mandatory before you can generate anything.
Pros
- Cookie consent banner included
- Covers 30+ privacy laws
- Policy hosting with live URL
- Auto-updates when laws change
- Google Certified CMP
- Strong brand trust and authority
Cons
- $10–$29/month ongoing cost
- Account required before anything
- Template-based, not AI-written
- ToS and Cookie Policy locked to paid
- Complex interface for simple needs
- Adds Termly branding to free policies
iubenda is particularly popular in Europe and is well-regarded for its GDPR coverage. It generates lawyer-crafted policy language and offers hosted policies, cookie solutions, and consent management. It's one of the more expensive options but has strong legal credibility.
Pros
- Strong GDPR compliance coverage
- Lawyer-drafted policy language
- Hosted policy with live URL
- Cookie consent management included
- Good for EU-focused businesses
- 1.6M+ documents generated
Cons
- Expensive — €27–€129/year
- No real free tier
- Account mandatory
- Dense legal language — hard to read
- Overwhelming for simple websites
- Adds iubenda branding to policies
GetTerms is a straightforward privacy policy and terms generator. It's less well-known than Termly or iubenda but offers similar template-based generation. The free tier provides a basic policy but most useful features require a subscription.
Pros
- Simpler interface than Termly
- Slightly cheaper than competitors
- Covers major privacy laws
Cons
- Still $8–$19/month
- Account required
- Template-based only
- Less established than Termly/iubenda
- Limited CCPA coverage on free tier
When should you pay for Termly or iubenda?
To be completely honest: the vast majority of websites don't need to pay for a privacy policy tool. Here's when you actually should consider paying:
- You need a cookie consent banner — GDPR requires active consent before placing analytics cookies. If you need a proper consent banner (not just a notice), Termly or iubenda's paid plans are worth it.
- You operate in a highly regulated industry — Healthcare (HIPAA), finance, or children's products may require more specific legal language than an AI generator provides.
- You manage compliance for multiple enterprise clients — Agency or enterprise use cases where you need centralized management of dozens of policies.
- You need automatic policy updates — If you want your policy to automatically update when privacy laws change, Termly's paid plan handles this.
For everyone else — solo founders, bloggers, freelancers, small e-commerce stores, indie app developers, SaaS startups — PolicyFlyer gives you everything you need for free in 60 seconds.
Frequently asked questions
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